Fast forward to the 2020s. The fitness industry has shifted to SaaS (Software as a Service). You don’t buy workouts anymore; you rent them. Peloton costs $44/month. Apple Fitness+ is $10/month. Even Beachbody’s new platform, BODi, requires a monthly subscription.
If you were around in the mid-2000s, you couldn't escape the P90X infomercials. Tony Horton’s "Muscle Confusion" promise turned living rooms into sweat-drenched gyms and made "X" the coolest letter in fitness. Fast forward to today, and while DVDs might be gathering dust, the program has found a second life as a piece of digital history on the Internet Archive internet archive p90x
Bring it.