As e-commerce alcohol sales exploded post-2020, the TTB faced a legal gray area: federal law permits interstate shipping, but state laws often forbid it. Mary McCade’s internal guidance memoranda (leaked via FOIA requests by trade journals like Shanken News Daily ) reportedly argued that the TTB’s jurisdiction does not preempt state DTC bans, but it does require federal permit holders to maintain accurate "records of remote sales" to prevent tax evasion.
During her tenure, McCade was instrumental in modernizing the TTB’s approach to advertising and labeling. As the industry shifted from traditional print to digital media and social influencers, the regulations lagged behind. McCade was at the forefront of interpreting how decades-old advertising restrictions applied to Instagram stories and podcasts, providing clarity that saved companies millions in potential fines and litigation. mary mccade ttb
Amazon.com: Love Is All: Volume II: 9780998931678: Axelrod, Xio, Bonney, Meg, Calmes, Mary, McCade, Cole, Merrill, R.L., Peterson, Amazon.com As e-commerce alcohol sales exploded post-2020, the TTB