The global population is aging. Women over 50 control the majority of household wealth in North America and Europe. Streaming services have realized that targeting the 18-35 demographic exclusively is bad business. These mature women want to see themselves—their struggles with divorce, menopause, empty nests, and second careers—reflected on screen.
Beyond the Ingénue: The Resurgence, Challenges, and Cultural Impact of Mature Women in Entertainment and Cinema milf over 30 videos
The "double standard of ageing"—where men are allowed to play romantic leads for decades longer than women—remains a challenge. Yet, women are dismantling this through: Older Women and Cinema: Audiences, Stories, and Stars 3 Mar 2020 — The global population is aging