Passive viewing is declining. Modern audiences crave agency.
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When a studio announces five interconnected sequels before the first script is written, they aren’t making art; they are manufacturing widgets. Popular media has become a homework assignment. You don’t watch Ant-Man 3 because you love the character; you watch it so you understand the joke in Loki Season 3 . This intertextual treadmill has exhausted even the most dedicated fans. Passive viewing is declining