Simultaneously, a parallel economy has risen: The Creator Economy. YouTube, Twitch, and TikTok have democratized production. A 19-year-old in their bedroom with a ring light and a capture card can now reach a global audience that rivals a cable news network. This is the most radical shift in since the printing press.
That era is dead. The majority of Gen Z and Millennials now report viewing entertainment content while simultaneously scrolling on a second device. This has forced filmmakers to adapt. Blockbuster films now feature "second-screen friendly" soundtracks (loud exposition, constant visual clarity) because the director knows half the audience is looking at Instagram.
