This paper investigates the emergence of an “Advanced Weed Blunt System” within Roblox, a user-generated online gaming platform predominantly used by minors. While Roblox’s Terms of Use explicitly prohibit content depicting drug use, developers have created sophisticated obfuscation systems (e.g., using “herbal cigarettes,” “potions,” or coded animations) to simulate the cultivation, rolling, and smoking of cannabis. This study analyzes the mechanical design of such systems, their appeal within youth digital subcultures, and the enforcement challenges they pose. We argue that these systems represent a form of procedural rhetoric that normalizes drug rituals through gamification, forcing a policy arms race between developers and the platform.
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This paper investigates the emergence of an “Advanced Weed Blunt System” within Roblox, a user-generated online gaming platform predominantly used by minors. While Roblox’s Terms of Use explicitly prohibit content depicting drug use, developers have created sophisticated obfuscation systems (e.g., using “herbal cigarettes,” “potions,” or coded animations) to simulate the cultivation, rolling, and smoking of cannabis. This study analyzes the mechanical design of such systems, their appeal within youth digital subcultures, and the enforcement challenges they pose. We argue that these systems represent a form of procedural rhetoric that normalizes drug rituals through gamification, forcing a policy arms race between developers and the platform.